Search engines can not only tell how often a website is updated – they can actually be trained to return to a website to look for new content. Continually updating the content, adding pages, and adding articles will keep the search engines coming back for more. Reliable SEO companies in Phoenix, Arizona, such as DuVall Designs, know that providing fresh and relevant website content is the key to improving page rankings over time.
Blogs are the Simplest Tools for New Content
Add a blog to your website or link one to your existing website. Post informational articles, how-to demonstrations and friendly tips that help your customers solve problems. These new articles also have the benefits of keeping your site up to date when you include new key words, search terms and phrases in the post.
People Love to Find Free Information
Interesting and informative blog entries will increase the amount of time that a visitor stays on your site. Phoenix search engine optimization specialists recommend that you break complex topics into a series of installments to keep readers moving from one post to the next. Finding useful in-depth information will convince visitors to return to the site again and again for more help.
The Key is Consistency
A reputable Phoenix SEO service will tell you that consistency is the key. Pick a level of posting frequency and keep it up no matter what. Start with a posting schedule that you are sure to maintain: once a week, every two weeks, monthly. The more consistency you maintain, the more your page rankings will improve.
There is nothing compelling about a website that never changes. It is boring for your human visitors and disastrous for search engines. Fresh and interesting content will benefit your search engine optimization in Phoenix.
Most website designers realize that there will be changes to the plan during website development. Usually these changes are minor, and a reputable web developer will not be unduly concerned by them. At DuVall Designs in Phoenix, Arizona, minor changes are handled all the time.
But sometimes the process of web development uncovers some truly new directions or materials that must be added in after the website development is underway. These types of changes are significant, such as the addition of many new pages, redesign for an updated logo, adding a flash application, manipulating graphics for web use, editing content for readability, or other time-intensive tasks that were not accounted for in the original contract.
Any significant changes to the website plan will need to be negotiated with the web designer. Often the website development contract will have a clause that governs changes, and writing an addendum to the contract is usually needed. Addendums to the contract may result in additional fees, and it is common for the web development company to require all or some of these new fees upon signing the addendum.
Most website development projects are a big investment for a small business owner. It is normal to feel some anxiety about handing over a sum of money for a product that cannot be touched. But keep in mind that the website developer is taking a risk, too, to begin a project without knowing that his/her time will be fairly compensated.
A reputable website designer should be willing to provide a written estimate for their work, and to enumerate exactly what is covered and what could possibly result in further charges. This estimate is a working document between the developer and small business owner, and can be used as the basis of conversation about the project. Eventually the estimate will be used to create a binding bid or a website development contract.
At DuVall Designs in Phoenix, Arizona, we use a payment model that works well in the website development industry. It evenly apportions the risk between web developer and client, and it creates a failsafe position for both sides to ensure successful web development project completion.
Once an estimate is approved and a development contract is signed, payment of at least one half of the estimated charges is due before work begins. When web design is complete and the client has approved and accepted the site, the balance is due before the website will be made live.
The files that contain your website (or more correctly, the coded instructions for your website) are located on a host server. This is probably a service that you have signed up for and paid a fee. A reputable website developer will either provide hosting services for you or recommend a reliable third party hosting service. In either case, there will be a login ID and a password to access these files. If you are not familiar with how website files are structured, it is best that you request changes through the web developer, webmaster service, or website maintenance company.
Most business owners also own their website. This is particularly true if you paid a web designer for original work. There are some variations to this, for example if you are an independent contractor and your website is provided by a large corporation (such as an insurance company or a cosmetics company).
DuVall Designs, website developers in Phoenix, AZ, will provide a labeled CD-ROM with all of the files for your original website once payment has been received and the site becomes live. These files represent a fixed moment in time for your site, and will only be able to restore your website to its original condition. Any changes, upgrades, or databases (such as sales of a product or customer accounts) must be backed up regularly to a secure location. DuVall Designs or other website maintenance company can assist you with this and other data security concerns.